Market Highlights, Potentials and Prospects 
 

ECE achieved a substantial position in both local markets and export markets. Despite the strong competition that the company have been facing  recently because of the new competitors who inaugurated their production in the nineties . The company managed to substantially increase the sales of its products by approximately 22 % in the 1995-1996 and also by 5% in the1996 -1997.  The inflexible authorization for contracting and purchasing under the public sector regulations hindered the strategic purchase of raw material and subsequently disabled the effectiveness of the competitive pricing policy and wasted the impact of the marketing efforts rendered recently to keep the company 's strong market position and its largest local market share. Upon the privatization that took place late 1997, the purchasing strategies are to be given the utmost attention of the new board of directors which was formed of distinguished group of strategic investors representing the shareholders and the industry exports in Egypt.
The recent years witnessed gradual growth in ECE 's products sales.

 


The way Forward
 

Considering the strategic Development Plans prepared by the government of Egypt for the coming 20 years and its launched projects that have already started outside the Nile Valley region Sinai., southern valley and coastal areas, the enormous growth opportunities are guaranteed . Definitely the expected booming of demand from power, construction and telecommunication sectors to boost these development processes in Egypt , in Middle East and most of developing countries in Africa reveals the growth opportunity for the cables industry in general and for its key players in the region headed by ECE. Therefore getting prepared for the said booming in demand by the wise planing for expansion and diversification is the challenge facing ECE 's new board of directors at the moment.

Consequently, getting the company equipped, empowered and armed with the most advanced technologies that guarantee the most outstanding operation economics and the highest quality levels along with most possible productivity level is the short term goal targeted by the new board of directors. Meanwhile, the replacement and rehabilitation of the old production lines will continuously be receiving the utmost attention.
Strategic marketing activities will be of absolute importance in the Agenda of the new board of directors especially the on-going marketing research of both local and export markets. Utterly , the continuos analysis of both demand forces and supply forces in the markets will guide the wise planning  for future expansions, will  strengthen the competitive position of ECE in its markets and as a result the financial performance and profitability will take off remarkably.
Being the "God Father" to the other cables companies in the region after attracting some of its people to lead the operations in these recent facilities, ECE is planning for strategic development of its human resources who represent the caliber and the in-depth knowledge of the industry in the region.Not only by securing their rights and privileges but also through the enhancement of their capabilities, providing outstanding career opportunities and retaining them as the company 's credibility for the future achievements .
ECE's organizational structure is to be redesigned to allow the company to respond faster and more effectively to the needs of our customers. Manufacturing and distribution processes are to be made more efficient & customer-forced values are to be deeply entrenched.
 

ECE’s Vision
 

The commitment of ECE to produce the whole gamut of power & telecom cables and to overall quality, technological developments & engineering excellence coupled with full support from production, engineering and marketing to ensure the products reliability, highest level of quality and the customers loyalty.
Our high standards & ISO certified consistency can help for achieving such goals.
 

ECE’s Mission
 

To support the success of our customers in their developmental processes by exceeding their expectations & providing quality
cables products, to support the leadership position of our company
in the market through boosting the industry competence and guarantee growth for our shareholders.
 

ECE’s Strategy
 

• Planning for growth and quality Assurance.
• Enhancing the Capabilities of its Manpower for competent utilization of their credibility.
• Aggressive marketing plans and activities .
• Exploring high technology and complementary industries.
• Competent improvement of the operation economics for retaining our competitive position in local markets as well as major development of Exports.


 

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